I Had To Do A Double Take Of The Hardware Store Ad

It’s becoming apparent that hardware stores need another season.

In athletics there are seasons for different sports, and sporting goods stores sell products related to the time of year a particular sport is in season.

Grocery stores sell food in season. With refrigeration it’s not as evident, but foods that are out of season in a region are more expensive, causing us to not buy them as often.

I eat grapefruit every morning but there is a time of year that one of my regular stores doesn’t sell them. And in other stores, the quality is often so poor that I tend not to purchase them.

You would think then it would be easy for hardware stores to find things to sell in season without running into other seasons. But this week I opened up some flyers and couldn’t believe what my local Lowes, Rona, and Home Depot were selling.

They were selling BBQs ahead of snowblowers!

They had big spreads of patio and deck furniture. They were featuring planters, shade umbrellas and artificial grass.

I can understand the grass because you could lay it down on top of the snow, and then place your new deck furniture on it.

It would be chilling out there but, if you had a gas fireplace on the deck, who knows? The wind might blow the flame and heat your way, keeping your core body temperature warm while your toes, hands and ears all broke off with frostbite!

You realize it’s February, and it’s Canada I’m living in – what in the world are these stores thinking of when they put out ads like this?

It’s clear they need another season of goods to sell.

There’s a Scotia Bank commercial here that talks about Canada having a 5th season, that season being hockey that runs all year long.

But really the hardware stores need a 5th season too. Even if the advertising got me ramped up to purchase some lawn furniture in February, do I really want to buy it only to have to find some place to store it for another two to three months?

I don’t think so.

What families are going to start parking their cars on the driveway instead of in the garage, scraping off the ice and snow, getting into freezing cold vehicles every day, just so they have somewhere to put their new deck loungers that they won’t be able to use until mid-May?

I’m all for having the stores change their focus leading into the next season, but this is ridiculous.

Maybe they should be selling little ice huts for BBQs. These huts could be like ice fishing huts, but instead of bringing out the auger, you place the BBQ in the center of it and sit around it, keeping warm while the steaks sear, telling stories of the big steer that got away.

I might get interested … but only when I can see some grass poking through the snow.

Here’s the thing: There are many things that want to take your attention away from the present, to sort of paint a preferred mini future for you. But there already is a preferred future that has been painted for us by God. It is life with Him through Christ, His Son. Don’t get sidetracked by the little things that glimmer for a while. Keep focussed on the future God promises.

That’s Life!

Paul

Question: What things distract you from your preferred future? Leave your comments below.